OUR SERVICES
Our services are offered as a flexible, a la carte menu, allowing clients to choose from a range of strategic and architectural phases based on their unique project needs. Each project is tailored with a custom combination of services, ensuring a personalized approach that adapts to your goals and requirements.

FOUNDATIONS & DIRECTION

We take a step back before we go ahead and invest time and resources in the foundations of the project. Every site is unique, every context is specific. We define objectives, study the building, listen, observe, think and sketch. This stage is not about branding or design, its about gaining perspectives. It focuses on making the right strategic decisions and capturing them.

Market & competitor analysis (local positioning)
Stakeholder & community interviews and insights
Local and global benchmarking
Customer segmentation and demand drivers
Site appraisal and feasibility (potential and constraints)
Planning analysis (regulations, spatial opportunities and challenges)
Strategic foundation for business case and investment decisions
User scenarios and functional requirements
Program and space planning options
Positioning statement development
Define ‘The Brief’ with client (architectural, experiential, design goals)

NARRATIVE & EXPERIENCE

We develop the narrative of the house — the story that connects brand, space, and experience. We explore how the story unfolds across time and space. Each transition is intentional. The guest journey becomes an operational framework. This stage is about alignment. We translate abstract ideas into tangible form. Brand, interiors, and architecture start to speak the same language.

Develop a distinctive brand narrative
Define look & feel: tonality, promise, pillars and attributes
Establish guest experience principles (service design, emotional engagement)
Create visual direction for interior design and marketing
Develop brand book (vision, narrative, look & feel)
Design signature moments and touchpoints across the guest journey
Spatial programming: AM–PM, active to intimate, public to private
Define programming and activation strategy (F&B, retail, culture)
Map guest journey as operational framework
Align branding, interiors and architecture into cohesive spatial storytelling
Create concept design package: mood boards, materials and visuals

ACTIVATION & DELIVERY

We curate and create the elements that shape the guest experience, from the smallest printed piece to the atmosphere of a room. We develop the tools that bring the brand into daily use. We curate sensory elements to create a layered, immersive environment. We work closely with creative and operational teams to keep the narrative intact through execution. This stage ensures everything is in place — for the story to be lived, not just told.

Develop logo, visual identity, typography and color scheme
Design brand collateral and graphic applications
Curate sensory elements (light, texture, sound, scent)
Art direction: photography and videography
Design wayfinding and signage
Guide creative and technical teams to ensure narrative integrity
Staff immersion workshops and experience activation
PR and digital positioning strategy
Pre-opening and launch communications
Audience engagement and community building
Strategic partnerships and influencer collaborations
Full interior architecture and design execution (where applicable)